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  • MARKETING STRATEGY: HOW TO DESIGN MARKET-ORIENTED STRATEGIE
    MARKETING STRATEGY: HOW TO DESIGN MARKET-ORIENTED STRATEGIE
    DELGADO BALLESTER, Mª ELENA / MUNUERA ALEM
    Strategic marketing decision making is becoming acritical activity in every firm because of unprecedented strategicmarketing challenges and opportunities. These challengesandopportunities require more than ever marketing strategies for gainingand sustaining a competitive position. The course of MarketingStrategy: How to design market-oriented strategies to win deals withthe und...
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    7,69 € 8,00 € (con IVA)