NAVAS LOPEZ,JOSE / GUERRAS MARTIN,LUIS
The main purpose of this book is to be used for the higher educationof undergraduates in Business Administration and Management and othersimilar degree courses who have an interest in subjects related toManagement and Strategy, and who are studying the syllabus in English. The text is especially recommended for short courses, and has beenadapted to the teaching methods proposed by the European HigherEducation Area (Bologna Process). It is also of use as an introduction to the subject for post-graduate students on courses at universities, business schools and similar institutions, in subjects related toStrategy, as well as a required reference tool for all thoseprofessionals and business executives who from a practical perspective assume a predominantly applied view of business and are responsiblefor managing and advising firms. Through this three-pronged approach,the book is an introductory handbook that covers the more salientissues and problems that make up the theoretical corpus of themanagement model referred to as Strategic Management.www.guerrasynavas.com
